ROLLERCOASTER: CELEBRATING WOMEN'S BEAUTY AND DIVERSITY THROUGH FASHION
Rollercoasterwas established with a unique vision - to create garments that cater to women with diverse body shapes and celebrate their individual beauty. The brand's primary objective is to make every woman feel beautiful and comfortable in her own skin. The Founder combines Italian design aesthetics with a Hong Kong soul, to cater to the fashion needs of the Asian market. The brand's Italian influence can be seen in the attention to detail, craftsmanship, and timeless elegance that characterizes Rollercoaster's designs. Rollercoaster celebrates women by showcasing their clothing collections with real women - friends, member of WOHK community, and women met on the street - rather than using models. By doing so, they challenge societal beauty standards and promote the idea that every woman is beautiful in her own way. Rollercoaster is a sustainable brand that embraces ethical production methods. Each garment is meticulously crafted with high quality, sustainable materials to ensure durability. By purchasing fabric in small quantities, they minimize waste and offer unique clothing options.